Joe Mugan offering a cacao ritual at a festival in a woodland.

Around 5 years ago, I found myself sat on the floor of our spare bedroom. I had my arms wrapped around my knees and was sobbing into them as I shifted from sadness, to anger, to confusion, to overwhelm and back. I had no idea what had brought me here.

I had left university and got a graduate job working in tech consultancy. I had a good upbringing. I had a degree in English and Masters in Business. I quickly found my standing improving in the company. I was promoted and things looked great. After meeting the person that would become my wife, we moved back up to my hometown and I went into business with my dad.

We quickly grew the company and a few years later, we found ourselves moving into a very big house, I changed cars to a Jaguar F Pace, everything looked amazing, from the outside.

Then, one of the best days of my life, at the end of 2019, we had our first child. But after a few months (and I suppose a good shove from the isolation of lockdown), I found myself questioning myself and my identity.

This breakdown in the spare bedroom was only stopped by the presence of my wife and daughter. I decided I had to stop this. At that point, you have only two directions, further down (and into the ground), or up. So up is what I decided.

It wasn't a total 180. In fact, it is still not fully turned around. But I knew I had to make a change. That change was me. I had to take the person I projected and audit it. Was it actually me. I looked to others for the answers. After all, if I knew the answer, I wouldn't be here right?

Wrong! It turns out, I had the answers, but they were deep within. I had to open that space. But that isn't easy. You see, thanks to social programming and conditioning, we quickly layer up with stuff that puts a lot of distance between you and your truth. I found my way to subconscious and theta work. This work allowed me to clear away the weeds, find the seeds I want to plant, plant them, and nurture them as they grow. The seed is deep inside you, but you are the sunshine. You bring it to life.

So now, here I sit, ready to travel the world with my family, fully aligned with my truth. Absolutely still full of kinks I am ironing out, but it is so much easier when you know what is right and wrong for you.

I cannot tell you your truth, but I can't definitely help you clear away the weeds and give you the tools to cultivate your truth.

My Story

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Joe Mugan sitting and rehydrating on a walk.

To awaken the wild soul within, reconnecting individuals to their authentic essence and the natural rhythms of the Earth, inspiring a life of purpose, freedom, and deep spiritual connection.

The Vision

At Wild Soul Grove, we guide seekers on transformative journeys of self-discovery, healing, and spiritual alignment. Through immersive coaching, shamanic healing, cacao ceremonies, and nature-rooted practices, we empower individuals to shed societal conditioning, embrace their true identity, and live in harmony with their soul's calling and the wisdom of the Earth.

The Mission

Joe Mugan looking up some alternative medical approaches.

A more extensive list of my trainings and accreditations:

Trainings & Qualifications

  • Nutrition Diploma - College of Naturopathic Medicine - IN PROGRESS

  • Certified Immersive Coach - Guided Meditation Framework

  • Certified Immersive Meditation Facilitator - Guided Meditation Framework

  • Plant-Based Nutrition Certificate, Completed (Nov, 2024), T. Colin Campbell Center for Nutrition Studies

  • Shamanic Practitioner & Energy Healer - Earth Shamanism

  • Breathwork Teacher Training - Anjali Academy

  • Cacao Facilitator - Cacao Codes

  • Cold Water Therapy Diploma - Centre of Excellence

Accreditations

  • International Practitioners of Holistic Medicine

Studies and Memberships

  • Student Membership at the Association of Naturopathic Practitioners

Trainings & Accreditations