Joe Mugan offering a cacao ritual at a festival in a woodland.

My Story

Around 5 years ago, I found myself sat on the floor of our spare bedroom. I had my arms wrapped around my knees and was sobbing into them as I shifted from sadness, to anger, to confusion, to overwhelm and back. I had no idea what had brought me here.

I had left university and got a graduate job working in tech consultancy. I had a good upbringing. I had a degree in English and Masters in Business. I quickly found my standing improving in the company. I was promoted and things looked great. After meeting the person that would become my wife, we moved back up to my hometown and I went into business with my dad.

We quickly grew the company and a few years later, we found ourselves moving into a very big house, I changed cars to a Jaguar F Pace, everything looked amazing, from the outside.

Then, one of the best days of my life, at the end of 2019, we had our first child. But after a few months (and I suppose a good shove from the isolation of lockdown), I found myself questioning myself and my identity.

This breakdown in the spare bedroom was only stopped by the presence of my wife and daughter. I decided I had to stop this. At that point, you have only two directions, further down (and into the ground), or up. So up is what I decided.

It wasn't a total 180. In fact, it is still not fully turned around. But I knew I had to make a change. That change was me. I had to take the person I projected and audit it. Was it actually me. I looked to others for the answers. After all, if I knew the answer, I wouldn't be here right?

Wrong! It turns out, I had the answers, but they were deep within. I had to open that space. But that isn't easy. You see, thanks to social programming and conditioning, we quickly layer up with stuff that puts a lot of distance between you and your truth. I found my way to subconscious and theta work. This work allowed me to clear away the weeds, find the seeds I want to plant, plant them, and nurture them as they grow. The seed is deep inside you, but you are the sunshine. You bring it to life.

So now, here I sit, ready to travel the world with my family, fully aligned with my truth. Absolutely still full of kinks I am ironing out, but it is so much easier when you know what is right and wrong for you.

I cannot tell you your truth, but I can't definitely help you clear away the weeds and give you the tools to cultivate your truth.

Joe Mugan sitting and rehydrating on a walk.

The Vision

To awaken the wild soul within, reconnecting individuals to their authentic essence and the natural rhythms of the Earth, inspiring a life of purpose, freedom, and deep spiritual connection.

Joe Mugan looking up some alternative medical approaches.

Trainings & Accreditations

A more extensive list of my trainings and accreditations:

Trainings & Qualifications

  • Nutrition Diploma - College of Naturopathic Medicine - IN PROGRESS

  • Certified Immersive Coach - Guided Meditation Framework

  • Certified Immersive Meditation Facilitator - Guided Meditation Framework

  • Plant-Based Nutrition Certificate, Completed (Nov, 2024), T. Colin Campbell Center for Nutrition Studies

  • Shamanic Practitioner & Energy Healer - Earth Shamanism

  • Breathwork Teacher Training - Anjali Academy

  • Cacao Facilitator - Cacao Codes

  • Cold Water Therapy Diploma - Centre of Excellence

Accreditations

  • International Practitioners of Holistic Medicine

Studies and Memberships

  • Student Membership at the Association of Naturopathic Practitioners

The Mission

At Wild Soul Grove, we guide seekers on transformative journeys of self-discovery, healing, and spiritual alignment. Through immersive coaching, shamanic healing, cacao ceremonies, and nature-rooted practices, we empower individuals to shed societal conditioning, embrace their true identity, and live in harmony with their soul's calling and the wisdom of the Earth.