Coaching

Identity | Immersion | Insight

What is Coaching?

Coaching is the process of remembering who you truly are beneath the roles, stories, and expectations. It’s for those who feel disconnected, misaligned, or stuck in a life that no longer reflects their truth. This isn’t just about goal-setting or self-improvement—it’s about deep inner work to help you realign with your soul’s path.

My approach blends visualisations, meditation, subconscious shifts, and breathwork. We drop beneath the surface through guided trance states and inner journeys, where you can meet the deeper aspects of self. In this space, we unearth your truth, clear out old patterns, and reignite your connection to purpose.

You might come to coaching with:

  • A sense of being lost, uncertain or ‘off path’

  • A desire to explore identity from a soul level (including gender, vocation, relationships)

  • Cycles of self-sabotage, doubt, or fear

  • Big life transitions or difficult decisions

  • A calling toward spiritual awakening and alignment

This work is sacred. It meets you wherever you are, whether you’re starting to question the life you’ve built or longing to break through emotional or energetic blocks.


How Can Identity Coaching Help Your Life?

When your no longer fits, everything starts to feel off, your work, your relationships, your energy, even your sense of purpose. Identity coaching is about helping you remember who you really are beneath the noise, the roles, and the expectations. It’s not about adding more, it’s about unravelling what isn’t yours, so you can live, lead, and love from a place that feels deeply true. Whether you’re at a crossroads, craving alignment, or simply feeling the call to live more authentically, identity coaching meets you at the root, and helps you rewild your way home.

Joe Mugan discussing Wild Soul Grove coaching with a client.
  • Symptoms:

    • Feeling unfulfilled despite outward success

    • Burnout from doing work that looks good but feels wrong

    • Constantly changing jobs or chasing new goals without satisfaction

    • Fear of starting over or being “too late” to change paths

    How Identity Coaching Helps:

    • Separates your soul’s calling from societal pressure

    • Guides you to clarity on what truly lights you up

    • Builds confidence to follow the unconventional path

    Potential Outcomes:

    • Feeling aligned in your work and lit up by your purpose

    • A career that reflects your truth, not your conditioning

    • Courage to start or grow a soul-aligned business or vocation

  • Symptoms:

    • Losing your sense of self in relationships

    • Saying “yes” when you mean “no” to avoid conflict

    • Over-functioning, overgiving, or shape-shifting to feel safe

    • Feeling unseen, unheard, or resentful in partnerships or friendships

    How Identity Coaching Helps:

    • Helps you define who you are outside of your roles

    • Supports healthy boundary-setting and emotional sovereignty

    • Clears generational or inherited relationship patterns

    Potential Outcomes:

    • Deep, authentic connections rooted in mutual respect

    • The ability to say no without guilt and yes with full presence

    • Reclaiming your voice and needs in every relationship

  • Symptoms:

    • Feeling disconnected from purpose or the divine

    • Trying to follow spiritual trends that don’t resonate

    • Doubting your intuition or inner knowing

    • Confusion about what you believe or where you belong spiritually

    How Identity Coaching Helps:

    • Clears the noise so your authentic path can emerge

    • Reconnects you to your inner wildness, intuition, and ancestral wisdom

    • Builds spiritual confidence and clarity on what feels real for you

    Potential Outcomes:

    • A grounded, personal connection to your spiritual path

    • Reclaimed intuition, ritual, and soul voice

    • Feeling part of something greater, without losing your individuality

  • Symptoms:

    • Constantly feeling “not enough” no matter what you achieve

    • Comparing yourself to others or needing external validation

    • Hiding your true self for fear of rejection or judgment

    • Feeling fake, ungrounded, or unsure of who you really are

    How Identity Coaching Helps:

    • Unhooks self-worth from performance and productivity

    • Reveals your unedited, powerful self underneath conditioning

    • Builds embodied confidence rooted in inner truth

    Potential Outcomes:

    • Deep self-trust and the ability to stand tall in your truth

    • A natural confidence that doesn’t need proving

    • Freedom from shame, comparison, and perfectionism

  • Symptoms:

    • Feeling lost, stuck, or in limbo

    • Questioning everything — job, relationship, self — but unsure what’s next

    • Fear of change or regret about past decisions

    • Identity loss after a major event (e.g., parenthood, divorce, burnout)

    How Identity Coaching Helps:

    • Supports you to gently grieve what’s ending

    • Helps you listen to the soul whispers guiding your next chapter

    • Holds you through uncertainty as a sacred process, not a failure

    Potential Outcomes:

    • Clarity about who you are and what you want

    • Renewed energy and direction for a new phase of life

    • A grounded identity that can move forward without fear


What To Expect

Each session is bespoke, but here’s how we often work:

  • Intention Setting: What’s calling you forward?

  • Immersive Journeying: Deep meditation to access theta states and the subconscious

  • Insight + Repatterning: Dialogue, energy work, or reflective practices

  • Integration: Practical next steps, mindset shifts, and soul reminders

Some sessions are coaching-based. Others are more immersive and healing in tone. You may receive messages, visions, or simply a sense of profound clarity.

Sessions can be booked individually or as a longer journey.

Joe Mugan coaching a client online.

Ready to chat?

The next step is not a session, it is simply a discovery call to ensure we are the right fit for each other. This call is completely free and lasts just 15 minutes. During or after this call, I craft the plan and send it over to you to decide whether you wish to invest in yourself.