When you know who you are, the next step becomes clear.

I help people going through career, lifestyle, or personal transitions find clarity, courage, and soul alignment.

Joe Mugan discussing coaching with client.

What I Do

Identity Coaching

Discover who you truly are and align your decisions with your essence.

Change Guidance

Navigate career, lifestyle, or personal transitions with clarity and courage.

Soul Work

Go deeper with meditation, shamanic practices, and ancestral wisdom.

Who’s It For

You’re here because you’re at a crossroads. Maybe it’s a career shift. Maybe a lifestyle change. Or maybe you just feel the life you’ve built doesn’t fit anymore. You know something has to change — but you want that change to come from a place of truth, not panic.

Why Me

Five years ago, I hit rock bottom—sitting on the floor of our spare room, overwhelmed, confused, and broken. From the outside, everything looked perfect: a successful career, a thriving family business, a new home, and a growing family. But inside, I was lost.

That moment sparked a journey inward. I began to unravel everything I thought I was, peeling back layers of expectation and conditioning to rediscover who I truly am. Through deep subconscious and theta work, I found clarity, purpose, and the courage to build a life that feels true.

Today, I’m living in alignment with my soul—travelling the world with my family and helping others clear the noise and reconnect with their own inner truth. I don’t claim to have all the answers—but I can help you find yours.

Read my fully story.

How We Work Together

It couldn’t be simpler to start. The work will be exciting and life-changing, but the first step is a call.

  1. Clarity Call – Discover what’s really going on beneath the surface.

  2. Immersive Coaching – Deep identity + mindset work to align your truth.

  3. Action & Change – Build the courage and plan to make it real.

Ready to make the change that’s calling you?

Client Success

Heart shape drawn in white chalk on wooden planks.

“I am truly grateful to Joe for helping me to become the person I am today.” - Dyonne

Painted rock with the word 'SMILE' and smiley faces on a wooden surface.

“The skills Joe taught me helped me understand myself and how I could better self-manage my pain.” - Karen

Scenic sunrise over mountain landscape with clear sky and vibrant colors

“Joe has given me the tools and space to quieten my mind and to understand myself.” - Cressida

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